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January 4, 2012 in Branding, MAGAZINE, Network Marketing Tips


Everything you do in your business should be on purpose. No money is made by accident.  Well, maybe if you’re walking on the street and you find a dollar bill, that’s by accident.  Someone accidentally dropped it.

Once you find the market that you want to provide your products and service to, it’s important that you pick a persona that you want to present to that market- and you need to pick it purposefully.  You want a persona that is designed to appeal to that particular market.  For example, you are a make-up artist or you sell make-up.  You do not want to have the persona of a football coach when trying to sell make-up.  You know the football coach that screams at everyone or drops the F-bomb every single chance he gets?  You want to use a gentle, elegant persona, like that of Beyonce.  Based on the psychological characteristic of that market, this is what I would assume their thought process will be:  “Beyonce is pretty, so she must know a thing or two about make-up.”  Do you see where I’m going with this?  A majority of your time and energy should be spent trying to figure out how to bring the persona of a Beyonce to your make-up business rather than the persona of a football coach.

If you’re in the physical training business, bring the persona of a Jillian Michaels “Trainer From The Biggest Loser”.  If you have a vodka brand, bring the persona of a P. Diddy.  Do you get what I’m saying?  So what persona do you use for your business?  Have you discovered it yet, or are you still figuring it out?


Quite frankly, your customers don’t care too much about the product or how it’s packaged or how it looks and smells.  The only time they care about that stuff is when there’s no psychological connection with the persona communicating the message to them.  A football coach selling women’s make-up will not get the same result that a Beyonce would get from selling make-up.  In short, spend your time understanding the psychology of your customer and purposely create a persona that can communicate with them on a psychological level.

Now it’s your turn to chime in.  What are your thoughts on this article?  Do you think it’s true, or do you think I’m full of crap?  Either way, let me know.  There’s enough room in the comments section to explain yourself, so shoot.  Oh yeah, make sure to share the the post. Until next time, this is  e.k.l

The Free In Free Marketing:

December 20, 2011 in MAGAZINE, Network Marketing Tips, Social Media

Yes guys, “FREE” is what’s hot right now in the marketing space. Do you ever wonder why so many marketers have FREE giveaways when you visit their websites? This is one of the most effective ways to start the relationship building and sales process. Today we explain in less than 3 minutes the power of FREE.


Share your thoughts on this topic by leave us your comments. As always, don’t forget to share the post. “and get your FREE STUFF

Talks soon guys


Influence in Business Chronicles: Using Consistency To Influence

August 11, 2011 in Network Marketing Tips

The most influential people in business are the most consistent. Now you might be asking yourself, “what do you mean by this”? It’s quite simple, these individuals are consistent with the message they provide and the value they give to the marketplace.

Consistency plays a defining role in your ability to influence people. So in this video, we help you get some clarity in this aspect of influence and how you can use it to make more profits.

Check-out: “The New Online Revolution” Video Series For Free:

If you missed the previous 3 videos: Check them out here:

Video 1
Video 2
Video 3

If you thought this was cool, then you might like this as well. “Click here”

Marketing Is Not A Department

June 22, 2011 in Social Media

If you like the post, don’t forget to share and leave your comments

Marketing is not a department that puts together your campaigns from time to time for a product launch or a new service. As a business owner or someone looking to start their own venture, it’s important for you to realize that every aspect of your business can and should be marketed. The product-development phase, the testing phases, the content-creation phase, the outsourcing phase, the attracting-customer phases. I mean everything.

You can use this to your advantage in a way that no large corporation can. Being able to bring your day-to-day tasks to your audience in a way that’s entertaining and educational can do so much for your brand and for you.

If you are working on a product, how can you market the process of working on that product? You could easily take a minute to shoot a quick video that explains what you’ve been working on and some of the challenges you faced and how you were able to resolve them. Get creative guys! Market every single thing you do even if you think it’s small or not interesting. That little thing might be something that helps resolve a huge problem for someone else. Once you do that a couple of times, people will start to look to you for more solutions to their problems. Like David Heinemeier would say, “you can’t out spend the big corporations, but you sure can out teach them”.

So use your everyday tasks and problems you’ve solved to teach something of value which is one of the most effective and inexpensive ways to market your brand and your company.

It’s been real my friend, talk soon
P.S. “I command you to share” Okay, maybe not command, but if you like the post it would be nice if you shared it. Is that better? Leave me your comments

Marketing Insight, Are you sharpening your skills to cut through your competition?

February 11, 2011 in Uncategorized

Marketing Insight, Are you sharpening your skills to cut through the competition?

Marketing insight, are you sharpening your skills to cut through the competition?
Lumberjack A and lumberjack B both have contracts with the newspaper company in their town.  The paper company has started the magazine section of their company and now needs more wood to convert into paper for their magazine pages.  Both lumberjacks, A and B, are hired to go out and cut down trees on Saturday morning.

Lumberjack A starts at 6 a.m., works none stop until 1 p.m. and manages to cut down five trees.  Lumberjack B also starts at 6 a.m., but cuts trees in interval of 1 hour, takes a 15 minutes break and cuts for another hour.   By 1 p.m., he had cut down 10 trees.  Lumberjack A thought to himself, how is this possible?  I was working none-stop but B still cut twice as much as I did.

The reason lumberjack B did twice as much was because he took a 15-minute break after every hour to sharpen his axe.  Are you sharpening your axe or your skills to be twice as effective in your marketing?  This is what sets the top producers apart from the average producers.  The top producers sharpen up their marketing skills continuously.   They are dedicated and always striving for the best; they keep on implementing new skills to increase productivity.  The top producer ultimate goal is to have clients say phase 5 on the list below.

The clients will initially say:

1.) I’ve never HEARD about this guy/girl and their service.

2.) I think I’ve HEARD about this guy/girl and their services.

3.) Who is this guy/girl and their services that I keep HEARING about?

4.) I KNOW about this guy/girl but I don’t do business with them.

5.) Last but not least,  I KNOW them and I do business with them.

Don’t only sharpen your skills with materials from your industry, use resources from other industries and see how it can be applied to your industry.  What methods or steps are your currently taking to sharpen your skills in your niche, we would love to hear about them so leave us your comments. As always if your like this post, give it a thumbs up at the end of this post and share it.

Talks soon


Keril Sawyerr & Eric Kai-Lewis
Phone: (760)-569-6243
email:newbillionaires@ new-billionaires.com

Niche Market Q & A and Magic Tricks…Marketing Shouldn’t Be This Fun!

February 8, 2011 in Network Marketing Tips

Hey guys, thanks for sending us your questions about finding your niche market. Many entreprenuers and business owners have a problem with this section of the sales funnel so we decided to have a Niche Market Q & A session. The main purpose of this Q & A session is to give you some tangible takeaways that you can apply today. To add to the value that you’re going to receive, we also have a surprise for you. Wait until you see what Keril’s been working on. Two words, “Criss Angel” or should I say “Keril Cooperfield” the dark magician. Maybe I said too much.

As always, we would love to hear from you, so leave us your comments. We also have some “magic” icons which if you click on will allow you to share this post with the universe; try it out.

Talk soon!

Why is the business failure rate so high?

January 27, 2011 in Network Marketing Tips

Here is a snapshot of the current climate for doing business from one of the most legendary marketing and sales professionals of our time.

• 96 percent of all businesses fail within 10 years
• 26,000 new products and brands are introduced each year
• 16-30 percent of consumers change brand loyalty in one evening of watching commercials
• 74 percent of consumers buy outside of their favorite brands.

You can find this data in the book, “The Ultimate Sales Machine” by Chet Holmes.

What’s your thought on why the business failure rate is so high? What would be your first guess? In today’s video, we touch on this by sharing four sticking points that you must fight through to make it in the business jungle.

This is just not limited to these four; so, if you have another you would like to add, leave us your comments and share your point.

Can’t wait to see you all at the pinnacle of your success.


The Marketing Networking & Business Weekly: The I have a Dream & Goal Project!

January 22, 2011 in Network Marketing Tips


What’s a dream without setting goals to accomplish it. Today, in this first installment of The Marketing Network & Business Objective Series: we talk about this topic that is so important yet so often overlooked, the topic of goal setting. “The I have a Dream & Goal Project! The goal setting process can seem like a daunting task, but it doesn’t have to be. We’re put together a blueprint to help.

Click on this link

I look forward to hearing all about the goals you accomplish this year. Leave us your comments and share the love. Look for the second installment of The Marketing Network & Business Objective Series coming soon.

Later guys