What makes a top earner in Network Marketing? Is it the colorful striped shirts and shining suits most top earners wear?

February 9, 2011 in Uncategorized

    It’s got to be the shirt and those shining suits, or is it? Let’s explore this phenomenon further. Here’s my perspective on what makes a top earner in Network Marketing or MLM. Network marketers fall into three categories — 90% in the first category, 9% in the second category, and the top 1% in the third and final category.

    The first Category is called the Tactical Network Marketer:

    These are the marketers that have no plan whatsoever on how to grow their network marketing business. You see them patching their opportunity using the three- foot rule or spamming you on Facebook with their patch. Some even go as far as sending you a friend-request on Facebook just to patch you their opportunity. These tactical network marketers pitch their business to any and everyone just to get the next rep. They soon start wondering why they just can’t sign up or convince one person to join in their business. These tactical network marketers will work with anyone who agrees to try their opportunity even if they know that person isn’t the caliber or person they should spend time with.

    Example of a Tactical Network Marketer

    Tactical Marketer: Hey Eric, what’s up? How’s business?

    Eric: Great, Mr. Tactical Marketer! What’s up?
    Tactical Marketer: My income :)

    Eric: Really? That’s nice! (Silently, I’m asking, is this guy serious?)

    Tactical Marketer: Yeah, it’s nice making all this money and you can too.

    Eric: No response. (Please don’t do this)

    The second category is called the Strategic Network Marketer:

    These are effective networkers that are able to connect with people and build rapport. They are also skilled recruiters and solid leaders that are very effective in team building. They are very strategic when it comes to developing long term plans to grow their business, but they lack the tactical skills needed to grow their business fast. Unlike the tactical network marketer, they first build relationships with their prospects before pitching their business opportunities to them. These networker marketers are solid business builders, but their methods are difficult to duplicate which may be the reason for the slow growth in their business. None the less, they still do well in the industry,

    The third and final category is the Strategic/Tactical Network Marketer:

    These are the guys and gals that wear the fancy shirts and shining suits :) . Like the second category, they are very strategic in their business building efforts. They have an approach that is so systematic that it’s scary. Like the strategic network marketers, they are continually building relationships through a detailed step- by-step system. Every day, they are enrolling new representatives using their tactical skills. The only difference between them and the tactical networkers is, they have already gone through the relationship building process with the prospect that’s now being enrolled. It’s like a cycle of relationship building and recruiting on a daily basis. These individuals are always in “phase one” and their system is so simple that it’s duplicated throughout their organization. They are never desperate to find their next rep because they have tons of people to talk to. The top earners have standards; they just won’t work with everyone.

    If you find yourself doing anything we talked about in the first category, let me be the first to tell you that it’s not effective. You will frustrate yourself and you then think network marketing doesn’t work. Not everyone is interested in money, but you will never know if you just pitch them on how rich they could be. Next, you never want to tell people how much you make because it’s not about you. Everyone results aren’t going to be the same. Most times, the people who pitch on how much they make don’t really make any money in this industry.

    As always, I would love to get your thoughts so leave us your comments. Also share the love.

    Talks soon
    Eric

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