Does Personality matter in Business?

January 27, 2012 in Branding, MAGAZINE, Network Marketing Tips

    You, my arch-nemesis, have brainwashed my husband.  I don’t understand why a grown man will have a bobble-head doll on his dresser of another grown @$$ man that’s not even an athlete. I don’t know what kind of cool aid you’re giving my husband to drink, but I don’t like it. He’d rather sit around and listen to your CD than work on his business. We used to do so much together. We used to go and get our nails done at the nail salon, and he used to watch me get my pedicure and manicure. Now he doesn’t. You, sir, have ruined my life and you’ve changed my husband.  $^#&**&#$ you, sir.

    Good day,

    Bridget, Your arch-nemesis for life.

    Pretty tough, right? Now this is a letter that a great marketer and entrepreneur received from one of his students’ wives not too long ago.  Now of course this is not the letter verbatim, but you get the drift.

    Now, this brings up the point I want to make today. Do you think this woman would have written this letter if her husband did not have a relationship with this marketer? Probably not. So that’s what I want you to realize as you build your business, especially if it’s an online business, info-marketing business or a network marketing business. In these industries personality really does matter. You’re not going to be able to influence people if you don’t have or show them your personality. Now some people will hate it and some people will love it, your personality that is, but you only focus on the people that love it.

    I hear all the time, if you give value people will continue to buy from you. That is flawed on so many levels. First off, there’s not that much value in the world that will keep your customer forever, but there is your personality. Your personality is how people get to know, like and trust you. Coupled with some cool value that gives them some sort of transformation in their businesses, then you, my friend, are winning. And winning big. Now I’m a Red Skins fan. Have been for a very long time.

    Now, if you’ve been around American football for a while, you know this.   They have been pretty bad for close to a decade now. Yet I stay loyal to them. Do you think it’s because they offer me so much value? Hell no.

    They offer me headaches on most Sundays, but I’ve been committed to them for a long time because of the personalities of the players I’ve grown to like and everything else that comes along with the team. Today’s economy is about the personality business, not the non-personality business. Coupled with value, you can transform your business

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