Check Out This New Silly Shining Object Crap!

January 30, 2012 in Branding, MAGAZINE

    At one point in history, the Chicago White Sox were a terrible hitting team. They couldn’t hit a baseball with a tree trunk. The GM at the time didn’t know how to get new hitters because they were over the cap, and all the other sluggers were in long-term contracts. So the only thing left was to send his scout to the minor leagues, to find new talent for their team.

    Weeks went by, and no one could find a solid hitter whatsoever. Then one day out of the blue, one of the scouts called him. He told him about a pitcher that was one of the best pitchers he has ever seen. He went on to explain how this pitcher struck out 27 batters in a row. The amazing part was he didn’t throw a ball for the first 24 batters up. They were all struck out with three pitches each. The 25th batter got one foul ball hit before going down with a strike out.

    The pitcher was the next best thing. The scout asked what he should do.  The GM’s response was, I want you to sign the guy who had the one foul hit.  Here’s the point:  A business has a better chance of succeeding if you know what you are looking for. If you are an online entrepreneur, and all you are looking for is the next app, or next ISO to help you make money online, then you are creating an extremely flawed business model.

    Your online business will not be built on apps or iso, it’s going to be built on the market that’s going to need the service that an app provides.  Like the scout that called about the pitcher — the pitcher was the new shiny object — yes he was great. Yes he could strike out anything that breathes, but the team didn’t need that.

    They needed players that could score runs. It’s important that you spend some time figuring out what you need to focus on before you blindly go out and get distracted by the latest tricks and gadgets that just might not be a fit for what you are trying to accomplish. It comes down to you setting goals, but not just any goals; it’s about determining what those goals should be.

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