Are You Lying…………………. Everyday?

January 20, 2012 in MAGAZINE

    Are you lying everyday?  Have you ever gotten up in the morning and done the following?  You hop out of the shower and wipe down the mirror and look at yourself?  What’s the first thing you do?  Maybe suck in your stomach?

    Both men and women.  Some ladies look at their butts and say my butt is getting bigger.  Some guys comb out their hair to cover up their bald spot.  Whatever they do, it’s like making up an image of yourself that’s not really there.  So, if you can lie to yourself about that, what else could you lie to yourself about?

    Here’s the thing:  Everybody and their mothers say “I want to be my own boss” or they hate their job or they want to make more money.  But only a select few ever take charge and make it happen.  If I had $17.95 for everyone that told me they hated their jobs and wanted to start their own business, I’ll have an extra one hundred twenty seven thousand dollars and fifty seven cents in my savings account. Half of course will go to Keril.  Tons of people send Keril and I messages saying they want to do this, they want to do that.  But when we analyzed their situation and present them with an option that could help them make that transition, like clockwork about 90% of them disappear never to be heard from again.  Very interesting.

    We, as business owners, have the ability to handle this and weed through the tire kickers that talk a good talk, but take no action to make things happen.  It’s about being able to better qualify your prospects and potential clients.  Now, when people send us messages or tell us I hate my job, we say no you don’t.  If you did, you won’t still be there after five years.  You actually like what you are doing for a living.  Until you retire or until they fire you, you’re still going to be there.  I want to start my own shoes business.  No you don’t, because you would have started it a long time ago.  Let people sell you on why you should invest your time and your knowledge with them.  The goal is for you to weed out the slacker as fast as you can so you can get to the 10% of people who really do want to start their own businesses or want to quite their jobs and are willing to grind it out with you to make that happen.

    My friend, who is one of the top realtors in the D.C. metropolitan area, would always say to me.  It’s important you qualify people in the least amount of time possible before you invest your time and resources in someone that’s not only lying to you about buying a home, but they are also lying to themselves.  So, here’s my point.  Your time is the most important resource in your business.  And so, self-liars — that’s what I call them — would do everything to infringe on that time.  You have to be able to weed them out as quickly as possible.  That’s all I got for you today.

    So, for those people who aren’t lying to themselves about what they want to accomplish and what they want to get out of entrepreneurship, Keril and I created a special report just for you.  Click here to access it now.

    This is Eric and I will talk to you guys soon.

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