You, my arch-nemesis, have brainwashed my husband.  I don’t understand why a grown man will have a bobble-head doll on his dresser of another grown @$$ man that’s not even an athlete. I don’t know what kind of cool aid you’re giving my husband to drink, but I don’t like it. He’d rather sit around and listen to your CD than work on his business. We used to do so much together. We used to go and get our nails done at the nail salon, and he used to watch me get my pedicure and manicure. Now he doesn’t. You, sir, have ruined my life and you’ve changed my husband.  $^#&**&#$ you, sir.

Good day,

Bridget, Your arch-nemesis for life.

Pretty tough, right? Now this is a letter that a great marketer and entrepreneur received from one of his students’ wives not too long ago.  Now of course this is not the letter verbatim, but you get the drift.

Now, this brings up the point I want to make today. Do you think this woman would have written this letter if her husband did not have a relationship with this marketer? Probably not. So that’s what I want you to realize as you build your business, especially if it’s an online business, info-marketing business or a network marketing business. In these industries personality really does matter. You’re not going to be able to influence people if you don’t have or show them your personality. Now some people will hate it and some people will love it, your personality that is, but you only focus on the people that love it.

I hear all the time, if you give value people will continue to buy from you. That is flawed on so many levels. First off, there’s not that much value in the world that will keep your customer forever, but there is your personality. Your personality is how people get to know, like and trust you. Coupled with some cool value that gives them some sort of transformation in their businesses, then you, my friend, are winning. And winning big. Now I’m a Red Skins fan. Have been for a very long time.

Now, if you’ve been around American football for a while, you know this.   They have been pretty bad for close to a decade now. Yet I stay loyal to them. Do you think it’s because they offer me so much value? Hell no.

They offer me headaches on most Sundays, but I’ve been committed to them for a long time because of the personalities of the players I’ve grown to like and everything else that comes along with the team. Today’s economy is about the personality business, not the non-personality business. Coupled with value, you can transform your business

Acting like you know it all can be the downfall of your business. It’s one of the most dangerous things you can ever think, “that you know it all”. If you notice, every time a powerful person gets to that point where they feel that they know it all and they’re untouchable, they are forcefully removed from their high horses swiftly.

It happens every single time. It’s important that when you are building your business, you continue to grow and put in the time and investment to continually learn and get better at your craft. It sucks being a know it all.

Think of the story of the know it all dude from the 15^th hundreds. The town brought him and two other men who were accused of a crime. One was a wood smith, the other was a priest, and of course there was Mr. Know it all dude.

The wood smith was the first. The executioner asked him, “Did you do the crime that you were accused of”? He said no. So, the executioner asked him if he had any last words. The wood smith said, “Yes, I am innocent, and I want to tell my family I love them”. The executioner tied him up and strapped him to the guillotine, and the executioner said to him, “If the guillotine doesn’t kill you, then you must have been innocent”. So, the executioner pulled the blade, and it came down swiftly, but stopped right before it struck him. The executioner said, “You’re free to go. You must be innocent”.

The priest was next, and the same question was asked, “Do you have any last words”? He said, “Yes, I love my family, and I’m innocent”. He was tied up in the guillotine, and the leather was pulled, and again, it stopped right before it struck him. The executioner said, “You must be innocent, so you are free to go”.

Last was the Mr. Know It All dude, and the executioner said, “Do you have any last words. The Mr. Know It All dude said, “Yes, the reason why the guillotine isn’t working is because there’s a nail that’s stopping it from coming all the way down. Plus, you need to oil up the blade, because it’s rusty, and it makes the blade dull. You also want to hit the leather at a 90 degree angle, because it will increase the speed of the blade as it drops”. “The end”

Here’s the point I’m making. If you know it all in your business, you will not be in business for too long. Innovations are taking place every day in our marketplace, and if you want to remain competitive, you better keep on learning and developing your business and your marketing skills. You can start by signing up for the “free eight part series right here.“