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Business Advice.

Business doesn’t always run so smoothly…. Q&A with Eric and Keril

March 13, 2012 in MAGAZINE, NBTV, Network Marketing Tips, Social Media

    Hey, what’s up, people? This week we wanted to share some of the questions that we’ve been getting from a lot of our readers and subscribers. So, this video is designed  to give you some answers to commonly asked questions that we get asked, and to kind of help you work through those sticking points.

    This is part one of our three-part  — Q and A session with Keril and I.  Hope you enjoy. I will talk to you soon.

    As always, leave your comments below this video and make sure to share so we can go viral with this thing . Alright, talk to you soon.

      Why Posting Buy My Tool Or Join My Ground Floor Opportunity Links On Facebook “WILL NEVER WORK”

      March 3, 2012 in MAGAZINE, Network Marketing Tips

        Imagine this, you’re going to a football game like this, and you start screaming at the top of your lungs trying to get the attention of the TV camera.  You’re wearing the same yellow color that everyone else is wearing.  Do you think you will be noticed?

        The answer is hell no.  This leads me to what I want to talk about today.  Sharing links of your opportunity in social media is something that never works, and will never work.  Here’s why; it’s like trying to fit in with the crowd in the stadium, and screaming at the top of your lungs for someone to buy from you, or join your opportunity.

        In the media revolution days with TV, radio, and newspaper ads, this could have worked.  But now people just ignore you when you shout at them to buy from you.    People listen to those individuals they know, like, and trust.

        I wanted to prove my point so I created some links to different sales pages, put some analytics on them to track the amount of visitors, and the amount of products we sold.  I posted the link over 325 times on different Facebook groups, and fan pages.  Out of 325 links I posted, I was able to track four visitors, and no sales.  I could continue to test, but I don’t think the numbers are going to change.  If you want to create results in your business, here are a few things you can start doing right now on social media, rather than posting spammy type links for people to buy from you.

        Rather than posting opportunity links, why not post an article link educating your audience on four business ideas that requires little to no investment, and how they can determine if it’s for them or not.

        Rather than posting a bunch of spam type links on Facebook groups and fan pages, why not create your own group or fan page.  Create a fan base through cheap ads, educate them, and then tell them what to do next.  Create a capture page on your Facebook fan page that could drive them onto your list.   Here are a few resources you can use to create capture pages on Facebook.

        Fanpage Engine

        Five Minute Fanpage


        Then take that online list, and bring it offline by creating meet-up events to take the relationship building process to the next level.  If you think you are going to build a sustainable business with people you never meet, or build a relationship with, then you won’t be in business for too long.

        Me personally, I’m going to go into all of my groups, and fan pages, and delete all of those useless, and non-value driven links that just defeats the purpose of creating a group or fanpage.  If you have a group or fanpage with the same problem, I suggest you do the same thing because it’s driving your audience away.

          I Didn’t Expect That Business Model:

          February 16, 2012 in Branding, MAGAZINE, Network Marketing Tips

            Embrace it or else your business will fail within the next 6 to 18 months.Ever heard of the company Zappos and how it was bought out by Amazon for a cool $1B. You might say yeah, Zappos is that online shoe store that sells shoes like everyone else. That’s where you might get this wrong because everyone else sells shoes, but Zappos has one secret that blows their competition out of the water.

            Let me ask you a question, have you ever picked up someone from the airport and asked them how was their flight? Has anyone given you this answer, “We didn’t crash and burn so it was great” You never hear someone say that because that’s what is expected when you take a flight. You don’t talk about the service you pay for and expect. All we are going to talk about are the extras, the bonuses, the free prizes, and the part of the service that’s over the top for no good reason. You can either build this into your business on purpose or you can hope to get lucky, but more often than not, your luck will run out.

            Zappos built this into their business on purpose. CEO of Zappos Tony Hsieh took a lot of the marketing budget to bribe and train his team to spend hours on the phone, in chat rooms, with angry customers. He realized that if he could overwhelm people who took the time to call Zappos, that people would talk about it. One of his stories from the early days was about a woman, who would always buy a $300 pair of shoes every Monday, wear it Tuesday through Thursday, and send them back for a full refund on Friday to take advantage of their return policy. In most businesses, if someone was stealing from you at this level you would flag their account and never sell them shoes again. But Zappos kept letting this happen. If this woman was busy bragging about how she was ripping off Zappos every day, most people are honest enough not to-do it. But they would be amazed how generous Zappos ‘ return policy is.
            That’s what people would talk about.

            Your turn:

            What do you think of this didn’t expect that business model. How do you think it could work for you? What bonuses or extras do you have in your business that people can start talking about. Do you think it could work in your industry? I’m anxious to hear from you, so leave me your comments in the comment section below. Don’t forget to share the post as well.

            Talk soon, EKL.

              Can Facebook Give Your Business A Slap (Like The Google Slap?)

              February 7, 2012 in MAGAZINE, Network Marketing Tips, Social Media

                Hi Keril

                Your account has been disabled because you violated our advertising guidelines repeatedly. Despite being warned multiple times about this issue.  Facebook will not tolerate behavior (Look how facebook is talking to me here, who do they think they are?) that users may find annoying or abusive (Me, abusive?), or that violates our terms of use or advertising guidelines. Failure to adhere to these warnings has resulted in a permanent loss of your account.

                We will not be able to reactivate your account nor will we be able to recover any content within that account. You will also not be permitted to create a new account to restart your Facebook advertising. This decision is final (PLEEASSSEEEEEE Facebook!!!  Give me one more chance………) Thanked you for our understanding.  (No, I don’t understand, come back here and explain it to me Facebook ) LOL

                Now, this was an extremely sad day for us because Facebook is a huge traffic and lead source for our business. But, this was a blessing in disguise because if this wouldn’t have happened, we would have still been spending a lot of our resources managing our ads campaigns. In our master mind group, we happened to mention our dilemma to the group members and they laughed. Our friend Thomas said, “Welcome to the club of banned account”.  I said, “I’m glad to be a part of this exclusive club.” :)  But I still need some Facebook traffic in my life.  I need a fix ASAP.  So Thomas tells us about a service call AdNeedle that can do all of your ads for you.

                All you need to do is put together the copy, the image and where you want your ads to point.  Now, we have a service that can provide us all the stats, and manage all of our campaigns for us. We now can take the time we use to spend managing ads to focus more on some revenue driven activities. We are still testing out the service, but I’m confident it’s going to work extremely well for us.  Thought I’ll share with you because you might be able to benefit from this as well, especially if your accounts have been banned.

                You’re next. Have you ever consider using an ad management company before for your business and if so, which one? What are your experiences with them and why would you recommend them to people? Also share your account shut down stories in the comment section, would love to hear about them and what you did to overcome that roadblock.

                Later alligator

                  Does Personality matter in Business?

                  January 27, 2012 in Branding, MAGAZINE, Network Marketing Tips

                    You, my arch-nemesis, have brainwashed my husband.  I don’t understand why a grown man will have a bobble-head doll on his dresser of another grown @$$ man that’s not even an athlete. I don’t know what kind of cool aid you’re giving my husband to drink, but I don’t like it. He’d rather sit around and listen to your CD than work on his business. We used to do so much together. We used to go and get our nails done at the nail salon, and he used to watch me get my pedicure and manicure. Now he doesn’t. You, sir, have ruined my life and you’ve changed my husband.  $^#&**&#$ you, sir.

                    Good day,

                    Bridget, Your arch-nemesis for life.

                    Pretty tough, right? Now this is a letter that a great marketer and entrepreneur received from one of his students’ wives not too long ago.  Now of course this is not the letter verbatim, but you get the drift.

                    Now, this brings up the point I want to make today. Do you think this woman would have written this letter if her husband did not have a relationship with this marketer? Probably not. So that’s what I want you to realize as you build your business, especially if it’s an online business, info-marketing business or a network marketing business. In these industries personality really does matter. You’re not going to be able to influence people if you don’t have or show them your personality. Now some people will hate it and some people will love it, your personality that is, but you only focus on the people that love it.

                    I hear all the time, if you give value people will continue to buy from you. That is flawed on so many levels. First off, there’s not that much value in the world that will keep your customer forever, but there is your personality. Your personality is how people get to know, like and trust you. Coupled with some cool value that gives them some sort of transformation in their businesses, then you, my friend, are winning. And winning big. Now I’m a Red Skins fan. Have been for a very long time.

                    Now, if you’ve been around American football for a while, you know this.   They have been pretty bad for close to a decade now. Yet I stay loyal to them. Do you think it’s because they offer me so much value? Hell no.

                    They offer me headaches on most Sundays, but I’ve been committed to them for a long time because of the personalities of the players I’ve grown to like and everything else that comes along with the team. Today’s economy is about the personality business, not the non-personality business. Coupled with value, you can transform your business

                      Marketing 101: Your Message Needs To Hit Them Were It Hurts

                      January 23, 2012 in MAGAZINE, Network Marketing Tips

                        Here’s the truth. People are more likely to respond to pain than they are to pleasure, so when you’re creating a marketing message, you should consider making it extremely painful rather than some happy-go-lucky-Alice-In-Wonderland-My Little-Pony-smiley-face message..

                        Take this example, for instance. Smoking cigarettes.  Pretty gross, right?   Of course, you won’t agree if you’re a smoker. But this is just an example for examples sake. Let’s say I have a business that has the solution to help people stop smoking. Here’s the language that most businesses like this would use in their ads that attract people who want to stop smoking:

                        Studies show that,” and of course, I am making this stuff up here, so please don’t send me any comments giving me the real stats.”Thank you very much. :)

                        Studies show that 90% of smokers decrease their life expectancy by 30%, increase their chances of getting lung cancer by 50%, increase discoloration of their teeth by 82%. So, our product will help you stop smoking and increase your life expectancy.

                        Now tell me, how effective has this been?  People still smoke, and they still have difficulties trying to stop smoking, and for some reason smokers believe that it’s not going to happen to me. My dad or mom smokes and they lived until they were 100 years old.

                        But how about you hit them where it hurts.  Let me give you an example here and pick male smokers between the age of 20 and 30.

                        What’s important to them?  Of course, it’s girls. So, an effective way to reach them is to say something like this: Research shows that 97% of hot women think that smoking is disgusting. They say that when they get around men that smoke, their libido takes a dip. Another study shows that male smokers are 97% more likely to never get laid by women who look like Megan Good, Halle Barry, Angelina Jolie, or Jessica Alba.

                        Now, that’s the psychology you use.  Guys between those ages aren’t thinking about dying from smoking, they’re thinking about how they can get a hot girlfriend. You are not getting a hot girlfriend if you smoke, dude. Now, that’s where you’re hitting them where it hurts. Of course, this is just an example. Use this example, and see how you can take this concept and apply it in your marketplace.

                          Being A Know It All Will Execute Your Business “Guillotine Style”

                          January 18, 2012 in Branding, MAGAZINE, Network Marketing Tips

                            Acting like you know it all can be the downfall of your business. It’s one of the most dangerous things you can ever think, “that you know it all”. If you notice, every time a powerful person gets to that point where they feel that they know it all and they’re untouchable, they are forcefully removed from their high horses swiftly.

                            It happens every single time. It’s important that when you are building your business, you continue to grow and put in the time and investment to continually learn and get better at your craft. It sucks being a know it all.

                            Think of the story of the know it all dude from the 15th hundreds. The town brought him and two other men who were accused of a crime. One was a wood smith, the other was a priest, and of course there was Mr. Know it all dude.

                            The wood smith was the first. The executioner asked him, “Did you do the crime that you were accused of”? He said no. So, the executioner asked him if he had any last words. The wood smith said, “Yes, I am innocent, and I want to tell my family I love them”. The executioner tied him up and strapped him to the guillotine, and the executioner said to him, “If the guillotine doesn’t kill you, then you must have been innocent”. So, the executioner pulled the blade, and it came down swiftly, but stopped right before it struck him. The executioner said, “You’re free to go. You must be innocent”.

                            The priest was next, and the same question was asked, “Do you have any last words”? He said, “Yes, I love my family, and I’m innocent”. He was tied up in the guillotine, and the leather was pulled, and again, it stopped right before it struck him. The executioner said, “You must be innocent, so you are free to go”.

                            Last was the Mr. Know It All dude, and the executioner said, “Do you have any last words. The Mr. Know It All dude said, “Yes, the reason why the guillotine isn’t working is because there’s a nail that’s stopping it from coming all the way down. Plus, you need to oil up the blade, because it’s rusty, and it makes the blade dull. You also want to hit the leather at a 90 degree angle, because it will increase the speed of the blade as it drops”. “The end”

                            Here’s the point I’m making. If you know it all in your business, you will not be in business for too long. Innovations are taking place every day in our marketplace, and if you want to remain competitive, you better keep on learning and developing your business and your marketing skills. You can start by signing up for the “free eight part series right here.

                              Scared Money Don’t Make No Money

                              January 11, 2012 in MAGAZINE, Network Marketing Tips

                                Now when I talked about scared money, I don’t mean the money you have in your pocket when you’re a college student that needs to last for the entire semester.  Now that’s the money you should be scared to spend.  I still remember in college when I asked a really hot girl to hang out with me.  Because I didn’t have a car, I also asked my brother to come out and hang with us as well.  He was broke too, but he had our dad’s truck.  So he agreed under one condition, I was to give him gas money.  I said, sure thing.  I had about $35 in my pocket.

                                So he came to my dorm to pick me and my new hot lady friend up to head out to the bar.  Now, I had to pay for me and my lady friend to get in.  That’s $10 gone.  I bought two beers at 7 bucks a piece.  That’s $14 for a grand total of 24 bucks.  The night went on and she wanted another beer.  Okay.  It’s getting kind of tight now.  If she gets another beer, that means I have to get another one too “Only for impressing her purposes”.

                                Now, how am I going to make this work?  Not to mention, I have to give my brother gas money.  That was just one example.  But you get my point.  But that’s not what I’m talking about here.  I’m talking about you as an entrepreneur or a want to be entrepreneur, scared to invest in your business or your business idea.

                                Example one:

                                Say you spent 4K in a marketing campaign that generates you 10K in sales for that month.  That’s a pretty good month, right?  Of course it is.  So next month, what most business owners will say, I want to make another 10K this month, but I want to keep more of the profit.  So instead of investing 4,000, you invest 3,200 to make that extra $800 in your pocket.  Now that’s what I call scared money don’t make no money.  If you spend 4K to make 10K, why take that 10K and use 8K of that the following month on marketing to hopefully generate 20K.  Then take that 20K and take 12K out of it to generate another 30K the following month.  Look, business is like a contact sport that’s extremely competitive, but without the physical bruises, broken bones and concussions.  But it will break your bank account if you play scared.

                                Example two:

                                People that are scared to use their bar money to invest in themselves and complain about their circumstances.  I’ve hung out with folks who will spend tons of money in the clubs and bars and not take that same money to position and establish the business they always wanted to start.  Now that’s what I call scare money don’t make no money.  Okay — maybe not scare money.  Maybe I should start calling it stupid money.  I’m feeling a little vocal today, so I’m calling today – “Call it’s how you see it day.”

                                That’s all I have for you today. Now fellas, I know I’m not the only one that has those stories from college. I want to hear yours, so leave me your comments. Plus, I want to hear your thoughts on this whole scared money don’t make no money phenomenon. Now, let’s make sure we share the post, so once you read it, I want you to share it on Facebook and Twitter. Deal?

                                Alright, this is Eric and I’ll talk to ya’ll soon.

                                Peace out.

                                  Why your marketing message needs to be simple enough that a sixth grader understands.

                                  January 10, 2012 in Branding, MAGAZINE, Network Marketing Tips

                                    I was talking to my dad a few days back and he was telling me how it would have been cool if I studied medicine and became a doctor, and we would have three doctors in the family.  I said look Pops, that’s what I call him, you wish playboy.  You just want us get together and talk smart people talk.

                                    Not happening.  I remember he would take me to his doctor buddies homes when I was younger and they would have conversations that you would need a dictionary and an encyclopedia to understand.  He would say things like species of identical plumage, congregate and close proximity.  What?

                                    In sixth graders language, that means bird of a feather flock together.  I would say to him, “why didn’t you just say that instead?”  So it’s safe to say that you will never read an article on new billionaires from my dad because it will go over all of our heads.

                                    So here’s my point.  A lot of you are smart and extremely knowledgeable about the products and services you provide, but the customer isn’t.  Do you ever stop and think for a second why Apple and Steve Jobs were so successful, especially during their product launches?  Steve Jobs would always promote the product in terms of a sixth grader language so the customer would understand.  Rather than him saying the new Iphone has 35 gigs capable of high resolution video conversion and 45 mpsg’s that encapsulate the files in gigahertz, who understands that?

                                    He should say something like the new Iphone can hold up to 5,000 songs, and you can take a picture underwater.  How simple is that?  It’s about keeping it simple stupid.  Now this method of keeping it simple can give you a lot of flak from other so-called professionals in your industry, but who cares if your customers are happy.

                                    Now a really cool dude I know and fellow entrepreneurs saw an ad that we did with me giving Keril rabbit ears.  We all can agree that’s extremely silly right?  So he sent me a message expressing his concerns. His thoughts where “A company where one owner is giving the other owner bunny ears is not going to get the look you want.”  I thanked him for sharing that because I think that he has our best interest at heart.  But here’s what the ad did for us the same day he sent that message.

                                    It was our highest converting ad of the day.

                                    The reason that ad worked so well was because people can resonate with business owners who are running businesses and still having  tons of fun doing so.  Once your message starts to show people how smart you are, people start to feel a disconnect from you and what you stand for.

                                    Alright folks, that’s all I have for you today.  Now I want to hear from you, what are your tips and strategies to resonate with your market?  Leave a message in the comments section and click on the like button, and let’s make this thing go viral, you dig.

                                      3 Simple Ways To Fascinate Your Customers

                                      January 6, 2012 in Branding, MAGAZINE, Network Marketing Tips

                                        What’s up. Eric here, and today I’m writing from a secret location. Oh, hell, I’m in the Ice Palace, the home of my friend, Kal-El.

                                        You might know him as Superman or Clark Kent. No big deal.

                                        I came by to ask him for a refund for watching that bad movie he came out with a couple years back. He’s not trying to pay up, so it’s not like I can do anything about it. He has superpowers and stuff. But, anyway. There’s 100% chance that I’m going to see the next movie he comes out with, and the reason is simple. I’m fascinated with the character of Superman. I still love the character and still look forward to buying the next product: T-shirt, movies, video game, etc, even after that movie. So how can you apply this kind of fascination to your business? First off, don’t make crappy products and services. Let me share with you some really simple and easy ways you can become fascinating as hell in your market place and to your customers.

                                        Way One:

                                        Become a great storyteller. You’ve heard the old adage: People don’t buy facts and figures. People buy stories. One way to become a great storyteller is to read fairy tales and fictional stories and use those ideas to communicate with your audience, like how I’m doing this Superman Ice Castle bit.

                                        Way Two:

                                        Get out and talk to people in your market. Engage with them on Facebook, Twitter. Respond to their comments on blog posts. Respond to their letters and messages they send you. Disclaimer: This can also be very dangerous, as well, because there are some time stealer s out there that will send you lots of messages and expect you to respond to all of them.  If you don’t, they take it personally. Most times, those individuals have never done business with you or never do they intend to do business with you, but they just want to impose on your time, so watch out for that.

                                        Way Three:

                                        Be a little mysterious. Make it kind of elusive for them to figure you out, but not in the weird, freaking people out kind of way. Take, for instance, a guy named Dan Kennedy who I think is one of the greatest marketing minds of our time. He doesn’t use or like to use any type of technology. Now it fascinates me how he can get so much potent messages out to his audience without really leveraging technologies like other marketers. That is some mysterious stuff. I don’t know how that works, but he makes it work.  That’s why he’s so fascinating to me.

                                        So that’s all I’ve got for you today. Now I’m taking orders. Those of you who saw the last Superman movie and want to get their refund, let me know now so I can get your refund. Leave me a comment below on how much he owes you, but also leave me a comment about some of your cool tips you use to be fascinating in your market.