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Network Marketing Tips.

Can Facebook Give Your Business A Slap (Like The Google Slap?)

February 7, 2012 in MAGAZINE, Network Marketing Tips, Social Media

    Hi Keril

    Your account has been disabled because you violated our advertising guidelines repeatedly. Despite being warned multiple times about this issue.  Facebook will not tolerate behavior (Look how facebook is talking to me here, who do they think they are?) that users may find annoying or abusive (Me, abusive?), or that violates our terms of use or advertising guidelines. Failure to adhere to these warnings has resulted in a permanent loss of your account.

    We will not be able to reactivate your account nor will we be able to recover any content within that account. You will also not be permitted to create a new account to restart your Facebook advertising. This decision is final (PLEEASSSEEEEEE Facebook!!!  Give me one more chance………) Thanked you for our understanding.  (No, I don’t understand, come back here and explain it to me Facebook ) LOL

    Now, this was an extremely sad day for us because Facebook is a huge traffic and lead source for our business. But, this was a blessing in disguise because if this wouldn’t have happened, we would have still been spending a lot of our resources managing our ads campaigns. In our master mind group, we happened to mention our dilemma to the group members and they laughed. Our friend Thomas said, “Welcome to the club of banned account”.  I said, “I’m glad to be a part of this exclusive club.” :)  But I still need some Facebook traffic in my life.  I need a fix ASAP.  So Thomas tells us about a service call AdNeedle that can do all of your ads for you.

    All you need to do is put together the copy, the image and where you want your ads to point.  Now, we have a service that can provide us all the stats, and manage all of our campaigns for us. We now can take the time we use to spend managing ads to focus more on some revenue driven activities. We are still testing out the service, but I’m confident it’s going to work extremely well for us.  Thought I’ll share with you because you might be able to benefit from this as well, especially if your accounts have been banned.

    You’re next. Have you ever consider using an ad management company before for your business and if so, which one? What are your experiences with them and why would you recommend them to people? Also share your account shut down stories in the comment section, would love to hear about them and what you did to overcome that roadblock.

    Later alligator

      Does Personality matter in Business?

      January 27, 2012 in Branding, MAGAZINE, Network Marketing Tips

        You, my arch-nemesis, have brainwashed my husband.  I don’t understand why a grown man will have a bobble-head doll on his dresser of another grown @$$ man that’s not even an athlete. I don’t know what kind of cool aid you’re giving my husband to drink, but I don’t like it. He’d rather sit around and listen to your CD than work on his business. We used to do so much together. We used to go and get our nails done at the nail salon, and he used to watch me get my pedicure and manicure. Now he doesn’t. You, sir, have ruined my life and you’ve changed my husband.  $^#&**&#$ you, sir.

        Good day,

        Bridget, Your arch-nemesis for life.

        Pretty tough, right? Now this is a letter that a great marketer and entrepreneur received from one of his students’ wives not too long ago.  Now of course this is not the letter verbatim, but you get the drift.

        Now, this brings up the point I want to make today. Do you think this woman would have written this letter if her husband did not have a relationship with this marketer? Probably not. So that’s what I want you to realize as you build your business, especially if it’s an online business, info-marketing business or a network marketing business. In these industries personality really does matter. You’re not going to be able to influence people if you don’t have or show them your personality. Now some people will hate it and some people will love it, your personality that is, but you only focus on the people that love it.

        I hear all the time, if you give value people will continue to buy from you. That is flawed on so many levels. First off, there’s not that much value in the world that will keep your customer forever, but there is your personality. Your personality is how people get to know, like and trust you. Coupled with some cool value that gives them some sort of transformation in their businesses, then you, my friend, are winning. And winning big. Now I’m a Red Skins fan. Have been for a very long time.

        Now, if you’ve been around American football for a while, you know this.   They have been pretty bad for close to a decade now. Yet I stay loyal to them. Do you think it’s because they offer me so much value? Hell no.

        They offer me headaches on most Sundays, but I’ve been committed to them for a long time because of the personalities of the players I’ve grown to like and everything else that comes along with the team. Today’s economy is about the personality business, not the non-personality business. Coupled with value, you can transform your business

          Marketing 101: Your Message Needs To Hit Them Were It Hurts

          January 23, 2012 in MAGAZINE, Network Marketing Tips

            Here’s the truth. People are more likely to respond to pain than they are to pleasure, so when you’re creating a marketing message, you should consider making it extremely painful rather than some happy-go-lucky-Alice-In-Wonderland-My Little-Pony-smiley-face message..

            Take this example, for instance. Smoking cigarettes.  Pretty gross, right?   Of course, you won’t agree if you’re a smoker. But this is just an example for examples sake. Let’s say I have a business that has the solution to help people stop smoking. Here’s the language that most businesses like this would use in their ads that attract people who want to stop smoking:

            Studies show that,” and of course, I am making this stuff up here, so please don’t send me any comments giving me the real stats.”Thank you very much. :)

            Studies show that 90% of smokers decrease their life expectancy by 30%, increase their chances of getting lung cancer by 50%, increase discoloration of their teeth by 82%. So, our product will help you stop smoking and increase your life expectancy.

            Now tell me, how effective has this been?  People still smoke, and they still have difficulties trying to stop smoking, and for some reason smokers believe that it’s not going to happen to me. My dad or mom smokes and they lived until they were 100 years old.

            But how about you hit them where it hurts.  Let me give you an example here and pick male smokers between the age of 20 and 30.

            What’s important to them?  Of course, it’s girls. So, an effective way to reach them is to say something like this: Research shows that 97% of hot women think that smoking is disgusting. They say that when they get around men that smoke, their libido takes a dip. Another study shows that male smokers are 97% more likely to never get laid by women who look like Megan Good, Halle Barry, Angelina Jolie, or Jessica Alba.

            Now, that’s the psychology you use.  Guys between those ages aren’t thinking about dying from smoking, they’re thinking about how they can get a hot girlfriend. You are not getting a hot girlfriend if you smoke, dude. Now, that’s where you’re hitting them where it hurts. Of course, this is just an example. Use this example, and see how you can take this concept and apply it in your marketplace.

              Being A Know It All Will Execute Your Business “Guillotine Style”

              January 18, 2012 in Branding, MAGAZINE, Network Marketing Tips

                Acting like you know it all can be the downfall of your business. It’s one of the most dangerous things you can ever think, “that you know it all”. If you notice, every time a powerful person gets to that point where they feel that they know it all and they’re untouchable, they are forcefully removed from their high horses swiftly.

                It happens every single time. It’s important that when you are building your business, you continue to grow and put in the time and investment to continually learn and get better at your craft. It sucks being a know it all.

                Think of the story of the know it all dude from the 15th hundreds. The town brought him and two other men who were accused of a crime. One was a wood smith, the other was a priest, and of course there was Mr. Know it all dude.

                The wood smith was the first. The executioner asked him, “Did you do the crime that you were accused of”? He said no. So, the executioner asked him if he had any last words. The wood smith said, “Yes, I am innocent, and I want to tell my family I love them”. The executioner tied him up and strapped him to the guillotine, and the executioner said to him, “If the guillotine doesn’t kill you, then you must have been innocent”. So, the executioner pulled the blade, and it came down swiftly, but stopped right before it struck him. The executioner said, “You’re free to go. You must be innocent”.

                The priest was next, and the same question was asked, “Do you have any last words”? He said, “Yes, I love my family, and I’m innocent”. He was tied up in the guillotine, and the leather was pulled, and again, it stopped right before it struck him. The executioner said, “You must be innocent, so you are free to go”.

                Last was the Mr. Know It All dude, and the executioner said, “Do you have any last words. The Mr. Know It All dude said, “Yes, the reason why the guillotine isn’t working is because there’s a nail that’s stopping it from coming all the way down. Plus, you need to oil up the blade, because it’s rusty, and it makes the blade dull. You also want to hit the leather at a 90 degree angle, because it will increase the speed of the blade as it drops”. “The end”

                Here’s the point I’m making. If you know it all in your business, you will not be in business for too long. Innovations are taking place every day in our marketplace, and if you want to remain competitive, you better keep on learning and developing your business and your marketing skills. You can start by signing up for the “free eight part series right here.


                  Scared Money Don’t Make No Money

                  January 11, 2012 in MAGAZINE, Network Marketing Tips

                    Now when I talked about scared money, I don’t mean the money you have in your pocket when you’re a college student that needs to last for the entire semester.  Now that’s the money you should be scared to spend.  I still remember in college when I asked a really hot girl to hang out with me.  Because I didn’t have a car, I also asked my brother to come out and hang with us as well.  He was broke too, but he had our dad’s truck.  So he agreed under one condition, I was to give him gas money.  I said, sure thing.  I had about $35 in my pocket.

                    So he came to my dorm to pick me and my new hot lady friend up to head out to the bar.  Now, I had to pay for me and my lady friend to get in.  That’s $10 gone.  I bought two beers at 7 bucks a piece.  That’s $14 for a grand total of 24 bucks.  The night went on and she wanted another beer.  Okay.  It’s getting kind of tight now.  If she gets another beer, that means I have to get another one too “Only for impressing her purposes”.

                    Now, how am I going to make this work?  Not to mention, I have to give my brother gas money.  That was just one example.  But you get my point.  But that’s not what I’m talking about here.  I’m talking about you as an entrepreneur or a want to be entrepreneur, scared to invest in your business or your business idea.

                    Example one:

                    Say you spent 4K in a marketing campaign that generates you 10K in sales for that month.  That’s a pretty good month, right?  Of course it is.  So next month, what most business owners will say, I want to make another 10K this month, but I want to keep more of the profit.  So instead of investing 4,000, you invest 3,200 to make that extra $800 in your pocket.  Now that’s what I call scared money don’t make no money.  If you spend 4K to make 10K, why take that 10K and use 8K of that the following month on marketing to hopefully generate 20K.  Then take that 20K and take 12K out of it to generate another 30K the following month.  Look, business is like a contact sport that’s extremely competitive, but without the physical bruises, broken bones and concussions.  But it will break your bank account if you play scared.

                    Example two:

                    People that are scared to use their bar money to invest in themselves and complain about their circumstances.  I’ve hung out with folks who will spend tons of money in the clubs and bars and not take that same money to position and establish the business they always wanted to start.  Now that’s what I call scare money don’t make no money.  Okay — maybe not scare money.  Maybe I should start calling it stupid money.  I’m feeling a little vocal today, so I’m calling today – “Call it’s how you see it day.”

                    That’s all I have for you today. Now fellas, I know I’m not the only one that has those stories from college. I want to hear yours, so leave me your comments. Plus, I want to hear your thoughts on this whole scared money don’t make no money phenomenon. Now, let’s make sure we share the post, so once you read it, I want you to share it on Facebook and Twitter. Deal?

                    Alright, this is Eric and I’ll talk to ya’ll soon.

                    Peace out.

                      Why your marketing message needs to be simple enough that a sixth grader understands.

                      January 10, 2012 in Branding, MAGAZINE, Network Marketing Tips

                        I was talking to my dad a few days back and he was telling me how it would have been cool if I studied medicine and became a doctor, and we would have three doctors in the family.  I said look Pops, that’s what I call him, you wish playboy.  You just want us get together and talk smart people talk.

                        Not happening.  I remember he would take me to his doctor buddies homes when I was younger and they would have conversations that you would need a dictionary and an encyclopedia to understand.  He would say things like species of identical plumage, congregate and close proximity.  What?

                        In sixth graders language, that means bird of a feather flock together.  I would say to him, “why didn’t you just say that instead?”  So it’s safe to say that you will never read an article on new billionaires from my dad because it will go over all of our heads.

                        So here’s my point.  A lot of you are smart and extremely knowledgeable about the products and services you provide, but the customer isn’t.  Do you ever stop and think for a second why Apple and Steve Jobs were so successful, especially during their product launches?  Steve Jobs would always promote the product in terms of a sixth grader language so the customer would understand.  Rather than him saying the new Iphone has 35 gigs capable of high resolution video conversion and 45 mpsg’s that encapsulate the files in gigahertz, who understands that?

                        He should say something like the new Iphone can hold up to 5,000 songs, and you can take a picture underwater.  How simple is that?  It’s about keeping it simple stupid.  Now this method of keeping it simple can give you a lot of flak from other so-called professionals in your industry, but who cares if your customers are happy.

                        Now a really cool dude I know and fellow entrepreneurs saw an ad that we did with me giving Keril rabbit ears.  We all can agree that’s extremely silly right?  So he sent me a message expressing his concerns. His thoughts where “A company where one owner is giving the other owner bunny ears is not going to get the look you want.”  I thanked him for sharing that because I think that he has our best interest at heart.  But here’s what the ad did for us the same day he sent that message.

                        It was our highest converting ad of the day.

                        The reason that ad worked so well was because people can resonate with business owners who are running businesses and still having  tons of fun doing so.  Once your message starts to show people how smart you are, people start to feel a disconnect from you and what you stand for.

                        Alright folks, that’s all I have for you today.  Now I want to hear from you, what are your tips and strategies to resonate with your market?  Leave a message in the comments section and click on the like button, and let’s make this thing go viral, you dig.

                          3 Simple Ways To Fascinate Your Customers

                          January 6, 2012 in Branding, MAGAZINE, Network Marketing Tips

                            What’s up. Eric here, and today I’m writing from a secret location. Oh, hell, I’m in the Ice Palace, the home of my friend, Kal-El.

                            You might know him as Superman or Clark Kent. No big deal.

                            I came by to ask him for a refund for watching that bad movie he came out with a couple years back. He’s not trying to pay up, so it’s not like I can do anything about it. He has superpowers and stuff. But, anyway. There’s 100% chance that I’m going to see the next movie he comes out with, and the reason is simple. I’m fascinated with the character of Superman. I still love the character and still look forward to buying the next product: T-shirt, movies, video game, etc, even after that movie. So how can you apply this kind of fascination to your business? First off, don’t make crappy products and services. Let me share with you some really simple and easy ways you can become fascinating as hell in your market place and to your customers.

                            Way One:

                            Become a great storyteller. You’ve heard the old adage: People don’t buy facts and figures. People buy stories. One way to become a great storyteller is to read fairy tales and fictional stories and use those ideas to communicate with your audience, like how I’m doing this Superman Ice Castle bit.

                            Way Two:

                            Get out and talk to people in your market. Engage with them on Facebook, Twitter. Respond to their comments on blog posts. Respond to their letters and messages they send you. Disclaimer: This can also be very dangerous, as well, because there are some time stealer s out there that will send you lots of messages and expect you to respond to all of them.  If you don’t, they take it personally. Most times, those individuals have never done business with you or never do they intend to do business with you, but they just want to impose on your time, so watch out for that.

                            Way Three:

                            Be a little mysterious. Make it kind of elusive for them to figure you out, but not in the weird, freaking people out kind of way. Take, for instance, a guy named Dan Kennedy who I think is one of the greatest marketing minds of our time. He doesn’t use or like to use any type of technology. Now it fascinates me how he can get so much potent messages out to his audience without really leveraging technologies like other marketers. That is some mysterious stuff. I don’t know how that works, but he makes it work.  That’s why he’s so fascinating to me.

                            So that’s all I’ve got for you today. Now I’m taking orders. Those of you who saw the last Superman movie and want to get their refund, let me know now so I can get your refund. Leave me a comment below on how much he owes you, but also leave me a comment about some of your cool tips you use to be fascinating in your market.

                            later

                            ekl

                              3 easy productivity tips that works

                              January 4, 2012 in Branding, MAGAZINE, Network Marketing Tips

                                Productivity, holly cow, it can be difficult for some people to get things done.  If you constantly find yourself in this kind of predicament, don’t worry, you’re not the only one.  Today, I’m going to show you three of my secrets to having productive days all of the time.  These secrets allowed me to go to Las Vegas for three day last week, doing  all of the partying that the average 30 year old just couldn’t handle, and still getting more stuff done than someone sitting in a cubical  for 8 hours.

                                First rule:

                                Do the most important task first thing in the morning.  The reason to do it first is because 95% of people have the most amount of energy first thing in the morning.   What is the activity that if you get accomplished will add the greatest value to your bottom line?  Do that activity in 50-minutes increments.  You want to blitz that activity like your favorite team’s linebacker does every Sunday to the opposing team’s quarterbacks.  Maybe I shouldn’t make any football references since my team won’t be making the playoffs this year.  Any who!

                                Second Rule:

                                Your emotions must be checked; don’t bring any crappy feelings to your activities.  Think about how you feel when you are performing at your very best.  Don’t you feel “focused, engaged, and confident, in the zone?”  That’s the performance zone.   How you feel is how you’ll perform.  So make sure you get enough rest the night before because fatigue can mess with your emotions.  You also must remember this; your feelings are not depended on what other people do, but rather on what you do; so, it’s your responsibility.

                                Third Rule:

                                Humans are not created with the ability to focus on two things simultaneously; so, if you think multi-tasking is cool, “it’s not.”  If you move your attention quickly between two tasks, as a consequence, you’ll constantly overlook key steps in your activities which will lead to poor results.  Don’t let technology fool you and make you think it’s important to turn on your blackberries, I-phones and/or email alerts during your blitz sessions.  Cut those things off and focus!

                                That’s my three rules, so go and try it starting tomorrow morning.  But here’s my disclaimer, these rules only work with things that you love doing.  So if you wanted to use these rules, make sure you’re doing something you’ll love.  Okay, this post took me 90 minutes of blitz time.  I can’t think anymore, I’m going to take a nap.

                                Good day

                                Eric A.KA.  (Eric productive)  A.K.A (Eric Get Things Done) A.K.A  Eric????” leave me your thoughts on some A.K.A’s I can adopt. LOL

                                  PURPOSEFUL MARKETING: TODAY’S EPISODE: THE F BOMB HEAD COACH Vs BEYONCE Vs P.DIDDY

                                  January 4, 2012 in Branding, MAGAZINE, Network Marketing Tips

                                    Vs.  

                                    Everything you do in your business should be on purpose. No money is made by accident.  Well, maybe if you’re walking on the street and you find a dollar bill, that’s by accident.  Someone accidentally dropped it.

                                    Once you find the market that you want to provide your products and service to, it’s important that you pick a persona that you want to present to that market- and you need to pick it purposefully.  You want a persona that is designed to appeal to that particular market.  For example, you are a make-up artist or you sell make-up.  You do not want to have the persona of a football coach when trying to sell make-up.  You know the football coach that screams at everyone or drops the F-bomb every single chance he gets?  You want to use a gentle, elegant persona, like that of Beyonce.  Based on the psychological characteristic of that market, this is what I would assume their thought process will be:  “Beyonce is pretty, so she must know a thing or two about make-up.”  Do you see where I’m going with this?  A majority of your time and energy should be spent trying to figure out how to bring the persona of a Beyonce to your make-up business rather than the persona of a football coach.

                                    If you’re in the physical training business, bring the persona of a Jillian Michaels “Trainer From The Biggest Loser”.  If you have a vodka brand, bring the persona of a P. Diddy.  Do you get what I’m saying?  So what persona do you use for your business?  Have you discovered it yet, or are you still figuring it out?

                                    Vs.     

                                    Quite frankly, your customers don’t care too much about the product or how it’s packaged or how it looks and smells.  The only time they care about that stuff is when there’s no psychological connection with the persona communicating the message to them.  A football coach selling women’s make-up will not get the same result that a Beyonce would get from selling make-up.  In short, spend your time understanding the psychology of your customer and purposely create a persona that can communicate with them on a psychological level.

                                    Now it’s your turn to chime in.  What are your thoughts on this article?  Do you think it’s true, or do you think I’m full of crap?  Either way, let me know.  There’s enough room in the comments section to explain yourself, so shoot.  Oh yeah, make sure to share the the post. Until next time, this is  e.k.l

                                      The Free In Free Marketing:

                                      December 20, 2011 in MAGAZINE, Network Marketing Tips, Social Media

                                        Yes guys, “FREE” is what’s hot right now in the marketing space. Do you ever wonder why so many marketers have FREE giveaways when you visit their websites? This is one of the most effective ways to start the relationship building and sales process. Today we explain in less than 3 minutes the power of FREE.

                                        FREE STUFF

                                        Share your thoughts on this topic by leave us your comments. As always, don’t forget to share the post. “and get your FREE STUFF

                                        Talks soon guys

                                        Eric